Best in Future of Customer Experience Winner Award Profile 2024

This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2024 in the Asia/Pacific region on how predictive AI capabilities can impact organizations moving forward."AI is quickly becoming a go-to technology for next-gen customer experience initiatives, such as hyper-personalization and predictive analytics, but businesses must ensure that such technologies are holistically integrated into the organization's digital transformation journey. The goal has to be in maximizing value for all key stakeholders, both internal and external, going beyond customers to include employees, partners, investors, and more," says Abhishek Kumar, associate research director, IDC Asia/Pacific.