Westcon-Comstor Demonstrates the Value of Next-Gen Distribution With AWS Marketplace Evolution and Data-Driven Approach

This IDC Market Note explores new developments in how Westcon-Comstor is delivering value to its vendors and partners. Westcon-Comstor outlined its Intelligent Demand (iD) offering in a briefing with IDC in December 2024, and it has expanded its offering around AWS Marketplace enablement. These developments represent new roles distributors can play in emerging routes to market and lead generation/business development activities.

Executive Snapshot

In This Market Note

IDC's Point of View

• Increased AWS Marketplace Engagement Unlocks New Growth Opportunities for Partners
• Westcon-Comstor as a Data-Driven Organization to Create Greater Value to Vendors and Partners

Learn More

• Related Research
• Synopsis