Understanding Partner Developments and Opportunities: Highlights from IDC's 4Q24 Partner Advisory Board Session

This IDC Market Perspective summarizes discussions among partners who joined IDC's quarterly Partner Advisory Board in December 2024. During the discussions, partners from EMEA representing a variety of vendors shared insights into customer trends and buying behaviors, as well as the market dynamics that will drive their business decisions in 2025."Partners continue to adapt to changing customer buying behavior and the shifting priorities of their core vendor partners. Partners that maintain a customer-first approach and can meet changing customer requirements will bring the greatest value to vendor ecosystems. Vendors that can reward partners for the value they bring can build greater commitment within the ecosystem," said Josh Budd, research manager, IDC Europe.