Workday's Generative AI Strategy: A Customer-Centric Approach Built on Transparency and Localization

This IDC Vendor Profile is one of a series of eight profiles looking at the strategies of major Europe-focused enterprise application vendors in the generative AI space. This profile explores Workday's approach to integrating GenAI into its enterprise applications. It highlights the vendor's strategy including its somewhat cautious approach, with a focus on transparency and localized data handling. It also covers the vendor's strategy of leveraging partnerships and third-party LLMs, while ensuring data privacy and user control, as it integrates AI functionalities across the vendor's HR and finance applications in addition to cross-platform capabilities. This profile also explores Workday's pricing strategy for its generative AI features and functionality.