Key Highlights from Infosys EMEA Confluence 2024

This IDC Market Perspective gives feedback and observations following the Infosys Confluence 2024 conference. It showcased the company's strategic initiatives in Europe, emphasizing AI-enhanced marketing services with Infosys Aster, AI- and GenAI-driven IT modernization, and expanding engineering services through acquisitions such as in-tech. Infosys aims to engage CMOs directly, support AI adoption with a platform approach, and address the convergence of IT, OT, IoT, and AI. The company's approach aligns AI and GenAI strategies with cloud modernization, enabling enterprises to navigate digital transformation and engage in board-level discussions on innovation. Infosys' strategic moves aim to strengthen its market position and drive innovation across various sectors."Infosys' verticalized AI approach offers a compelling strategy that can deliver targeted and trusted solutions that drive innovation, efficiency, and enhanced customer experience. By combining industry-specific knowledge with scalable AI capabilities, Infosys can support customers in accelerating AI adoption. Long-term success hinges on maintaining a balance between these two critical elements. With its verticalized AI solutions, Infosys addresses critical challenges across European industries such as automotive digitization and digital operational resilience especially within FSIs tackling DORA requirements. This approach reflects a deliberate effort to tailor solutions to the specific business complexities of European markets, expanding its footprint at the regional level," said Cyrille Chausson, research manager, European Application Modernization Strategies at IDC.