European Public Cloud Infrastructure-as-a-Service Market Shares, 2023: How to Position for the AI Era

This IDC Market Share study analyses the performance of the top public cloud IaaS players in the European market in 2023 and provides guidance on what major trends are shaping customer demand in Europe.The major drivers of success in this market are sovereign cloud solutions, sustainability, and AI."To be successful in the European public cloud IaaS market, cloud providers need to offer great infrastructure at competitive pricing, while enabling customers to comply with European and national laws, such as GDPR," says Carla Arend, AVP, cloud research, Europe. "Success in 2025 will depend on strong partnerships with European ISVs and systems integrators, helping customers to find a fast track to AI value, offering sovereign cloud solutions, and a focus on sustainability."