EMEA Digital Transformation Market Forecast, 2024-2028

This IDC Market Forecast analyzes EMEA digital spending between 2023 and 2028, providing market size, forecast, and key trends supporting technology investments by sector."AI will reshape digital business models and redefine digital assets, supporting organizations' efforts to become AI-fueled businesses by 2027. With 99% of EMEA CEOs prioritizing generative AI investments, the future of DX is set to accelerate, creating immersive new experiences and transforming operational models. As of this forecast round, EMEA digital transformation spending is forecast to exceed $1,200 billion by 2028." - Senior Research Analyst Erica Spinoni, EMEA Digital Business and AI Transformation Strategies Research"Digital transformation is the way to expand in industries where substantial investments are proceeding. It is also a way to more efficiently reduce costs and optimize processes. These benefits will help drive DX growth in the double digits over the forecast period." - Senior Research Manager Angela Vacca, IDC Data and Analytics