The Future of Tech Distribution in India

This IDC Perspective explores how value-added distributors (VADs) are fulfilling an urgent need for specialized distribution and consulting services in India. By providing localized expertise, flexible financial solutions, and support for regulatory compliance, VADs are empowering organizations to optimize their go-to-market strategies.As India's technology ecosystem rapidly expands, VADs are becoming essential enablers of this transformation and are helping global and local technology companies navigate the complexities of the India market. Their expertise in aligning technology solutions with local requirements, particularly in cybersecurity, cloud services, and AI, makes them indispensable in an environment where digital adoption is accelerating across all sectors."India's tech landscape is evolving at an unprecedented pace, and VADs are the need of the hour. With cyber and AI-driven innovations becoming top priorities amid the accelerating digital transformation, enterprises are facing increased cyberthreats, especially in sectors, such as BFSI, healthcare, and ecommerce. VADs are playing a crucial role in bridging the gap, offering tailored solutions, local expertise, and faster go-to-market strategies. Their ability to integrate advanced technologies, such AI-driven security and cloud-native solutions, makes them strategic partners in navigating India's complex cybersecurity landscape while ensuring compliance and fostering innovation," says Sakshi Grover, senior research manager, Cybersecurity Products and Services, IDC Asia/Pacific.