Worldwide Customer Relationship Management Applications Software Market Shares, 2023: Thriving Amid Accelerated Disruption

This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2023, valued at $92.3 billion."AI is becoming ubiquitous, transforming sales, marketing, and customer engagement strategies. Generative AI presents unprecedented opportunities to improve customer interactions and enhance worker productivity. Vendors will play a crucial role in transformation as strategic partners, driving business value through tailored solutions that empower organizations to adapt and thrive in a disruptive landscape," said Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC.