Highlighting Opportunities for GenAI for Content Creators

This IDC Market Perspective looks at key trends in the content creator ecosystem and how generative artificial intelligence (GenAI) is poised to be a key tool in the content creation process."The creator economy is growing and the hundreds of millions of content creators around the world who earn income posting and sharing content represent a massive addressable market for GenAI applications and GenAI-infused creative tools," says Greg Ireland, senior director, Consumer Markets and Generative AI for Content Creators and Consumers, at IDC.