How a Loyalty-Centric Approach can Elevate Your B2B Digital Commerce Strategy

This IDC Perspective analyzes the relevance of loyalty programs in business-to-business (B2B) digital commerce."B2B relationships are becoming increasingly complex to navigate. As the B2B commerce landscape continues to evolve, well-designed loyalty programs can provide differentiation and drive long-term partnerships" said Mark Casidsid, senior research analyst, Worldwide Digital Commerce at IDC.

Executive Snapshot

Situation Overview

• The Growing Importance of B2B Loyalty Programs
• AI-Enabled Loyalty Platforms
• Challenges to Address

Advice for the Technology Buyer

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• Related Research
• Synopsis