Worldwide Video Platforms Software Market Shares, 2023: Demand for Rich External and Internal Audience Experiences Ensures Long-Term Market Growth

As organizations increasingly prioritize immersive video experiences, the sector is set for sustained growth and innovation, underpinning video's centrality within digital ecosystems. So, despite economic headwinds, the market remains resilient.This IDC study discusses the worldwide video platforms software market shares for the year 2023."The video platforms software market grew 9.6% in 2023, slower than previous years due to economic challenges and competition from adjacent markets," said James McCormick, senior research director for Digital Experience at IDC. "However, long-term growth remains strong as both internal and external use cases expand, driving greater business value from video platforms."