Salesforce's Generative AI Strategy: Revolutionizing CX, Sales, and Marketing with AI-Driven Insights and Personalization

This IDC Vendor Profile is one of a series of eight profiles looking at the strategies of major Europe-focused enterprise application vendors in the generative AI space. This profile examines Salesforce's approach to integrating generative AI into business applications. It outlines the company's strategy, emphasizing embedded AI interfaces, operationalized language models, and unified data. Key use cases include sales automation, customer service, and marketing optimization. The profile also highlights partnerships, pricing, and the focus on trust, security, and compliance.