SAP's Generative AI Strategy: From Operational Excellence to Empowering Enterprise Innovation

This IDC Vendor Profile is part of a series that looks at the strategies of major Europe-focused enterprise application vendors in the generative AI space. It explores SAP's approach to integrating GenAI into its enterprise software ecosystem. It highlights the company's strategy, including embedding AI into workflows, leveraging domain-specific models, and focusing on structured data use cases. This document examines key use cases in project management, master data governance, and predictive analytics, along with SAP's emphasis on responsible AI practices and a customer-centric design. It also discusses partnerships, the Generative AI Hub, and SAP's deployment and pricing models.