Microsoft's Generative AI Strategy: Revolutionizing Enterprise Efficiency with AI-Infused Business Apps for Innovation and Optimization

This IDC Vendor Profile is part of a series that looks at the strategies of major Europe-focused enterprise application vendors in the generative AI space. This vendor profile examines Microsoft's integration of GenAI capabilities into its Dynamics 365 suite. It highlights the company's strategy, including its approach with Microsoft Copilot, data unification, and Power Platform integration, to empower businesses with productivity, decision-making, and personalization tools. This document also explores Microsoft's focus on responsible AI practices, its partnerships with OpenAI and other industry players, and real-world use cases in finance, supply chain, customer service, and marketing. Finally, it discusses the technological foundation, pricing models, and outlook for Microsoft's GenAI-driven business applications.