Salesforce Unveils the Transformative Power of AI at Dreamforce 2024

This IDC Market Perspective analyzes key announcements made by Salesforce at Dreamforce 2024, held in September in San Francisco."AI innovations, including agents, offer organizations significant opportunities to boost operational efficiency and stimulate business growth; however, they also introduce certain risks. To help customers capitalize on these opportunities, tech vendors must prioritize trust in their AI systems and data management practices, along with fostering strong relationships with both tech and nontech leaders to understand and address their specific needs," says Nupur Singh Andley, research manager, IDC's C-Suite Tech Agenda Program.