With Agentforce, Salesforce Bets Big on GenAI

This IDC Market Note discusses the announcement and release of Agentforce during Salesforce's 2024 Dreamforce conference in September 2024. Agentforce is a rebrand of the Salesforce AI platform that brings a new set of features and capabilities across Salesforce's portfolio that enable customers to deploy GenAI-powered agents within employee and customer experiences and workflows. This report explores Salesforce's Agentforce initiative in more detail and analyzes the opportunities and challenges it will bring to Salesforce, its partners, and its customers.