Highspot Shows How to Drive Predictable Revenue Growth at Spark '24

This IDC Market Note looks at Highspot's fifth annual Spark event that highlighted strategies for driving predictable revenue growth through enhanced enablement and AI integration. Key discussions focused on overcoming organizational silos with new platform features such as Analytics Engine 3.5, AutoDocs, and the Digital Rooms Platform. Highspot's pragmatic AI applications, including the Action Center and Copilot Center, were showcased as transformative tools for sales enablement. The event underscored the importance of cross-functional collaboration and practical AI use in achieving business goals.