This IDC Market Note analyzes the Adobe MAX 2024 event through an AI-centric lens across three key themes: strategy, technology advancements, and customer adoption.
Executive Snapshot
In This Market Note
IDC's Point of View
Strategy: AI Drives Creative Change (Again)
IDC's Insight
Technology Advancements: Extending the Range of AI
IDC's Insight
Customer Adoption: Where the Rubber Meets the Road