Google Cloud Summit 2024: Innovating Industries Through a Vertical Go to Market

This IDC Market Note analyzes key announcements and topics discussed during Google Cloud Summit 2024 that took place in London on October 9, 2024. It focuses on Google Cloud's efforts around cloud infrastructure, AI, GenAI, and security, with a strong focus on Google Cloud's vertical strategy."Google Cloud Summit 2024 showcased the advances that Google Cloud is making to drive innovation and disruption across industries such as banking, insurance, and healthcare. As cloud and AI continue to grow and GenAI moves from proof of concept to production, Google Cloud demonstrates that having a vertical strategy in place is key to enabling customers' visions to become reality." - Research Manager Andrea Minonne, IDC Data and Analytics