Understanding Partner Developments and Opportunities: Highlights from IDC's 3Q24 Partner Advisory Board Session

This Market Perspective summarizes discussions among partners who joined IDC's quarterly Partner Advisory Board in September 2024. During the discussions, partners from EMEA representing a variety of vendors shared insights into customer trends and buying behaviors, as well as what market dynamics will drive their business decisions in the coming year."Partners continue to adapt to changing customer buying behavior and the shifting priorities of their core vendor partners. Partners that maintain a customer-first approach and can meet changing customer requirements will bring the greatest value to vendor ecosystems. Vendors that can reward partners for the value they bring can build greater commitment within the ecosystem." - Research Manager Josh Budd, IDC Europe