PUBLISHER: IDC | PRODUCT CODE: 1565406
PUBLISHER: IDC | PRODUCT CODE: 1565406
This IDC Perspective examines the incentives, demands, and capabilities of transportation and logistics organizations that are tasked with advancing sustainability across a fragmented and carbon-intensive business environment. "Incented largely by customer and consumer demands, brands continue to integrate sustainability as an integral part of how they will do business in support of elevating brand recognition and the market competitiveness of the products they deliver," says Travis Eide, research director, Transportation, Logistics, and Global Trade at IDC.