The Sky's the Limit

This IDC Perspective explores the concept of super-commuting CEOs. By examining cases like Starbucks, it discusses how these arrangements impact talent acquisition, leadership effectiveness, and organizational culture. Super commuting reshapes where and how executives operate but sets the stage for broader transformations in the corporate world. This document looks at a blueprint for HR professionals and corporate leaders to adapt to and leverage these changes, ensuring that their organizations remain at the forefront of the future of work."The Starbucks CEO's aerial commute isn't just about efficiency - it's a high-altitude statement on the perceived value of executive time in today's corporate culture." - Alicia Mokwa, research director, Talent Acquisition at IDC