Worldwide Digital Commerce Applications Market Shares, 2023: The Year Omni-Channel Commerce Came Roaring Back

This IDC study provides the worldwide market shares for the worldwide digital commerce applications market for 2023."The 2023 digital commerce market marked a definitive shift toward omni-channel strategies, with physical retail making a notable comeback," says Heather Hershey, research director, Worldwide Digital Commerce at IDC. "Consumers are searching for authentic experiences that can delight them in more than two dimensions via a small mobile interface. After several years of living through screens, it would appear that consumers are ready to expand their horizons."