U.S. Mobile Consumer and Business Services Forecast, 2024-2028

This IDC study presents a five-year forecast for the U.S. mobile consumer and business services market."Mobile penetration rates above 100% (more than 1 mobile subscription for every person in the United States) create headwinds for continued growth in both subscribers and revenue, with mobile connections continuing to outpace population growth. Despite those challenges, mobile operators and mobile virtual network operators continue to innovate, bundle, and create value-add services that provide buoyance to growth prospects," says Jason Leigh, senior research manager, Mobility and 5G Services at IDC. "While it is easy to become immune to the transformation brought about by the ease and ubiquity of cellular connectivity, overlooking how indispensable that wireless connectivity is, and focusing on the latest shiny technology advancement in the room, shortchanges the prospects for seamless and integrated innovation of consumer and business solutions."