Wholesale Distribution in the Digital Age: Leveraging Generative AI for Success

This IDC Perspective discusses generative AI (GenAI), which is revolutionizing the wholesale distribution industry by automating data-driven decision-making and enhancing operational efficiency. By leveraging vast amounts of data, GenAI enables wholesalers to optimize vendor selection, streamline manual processes, manage service life cycles, and refine pricing strategies, thereby reducing costs and improving supply chain resilience. This transformative technology not only promises to modernize the industry but also promises to maintain its competitiveness in the digital age."Generative AI is the catalyst for significant transformation in wholesale distribution, bridging the gap between traditional business processes and the next big disruption," said Roderick Gaines, research director, Warehousing, Inventory, and Order Management at IDC.