Share Customer Digital Twins for Ecosystem Excellence

This IDC Perspective explores the phenomenon that is digital twins, under the lens of the customer and ecosystems. Customer digital twins in concert with related product and process data can provide additional value to organizations' digital twin efforts and also enhance joint partner initiatives across ecosystems."A key strategy for engaging customers and consumers across industry ecosystems is the blending of physical and digital approaches to improve product and service experiences. This approach includes the use of digital twins for asset, process, and resource optimization, which is especially important as organizations digitally extend their way of working across technology and business domains, within the organization, and among ecosystems of partners.These digital twins can include related customer information such as product usage, quality issues, feedback, service records, or new product and service needs," said Jeff Hojlo, research vice president, Future of Industry Ecosystems, IDC.