Pricing and Packaging Strategies for Generative AI

This IDC Market Perspective provides an in-depth analysis of pricing and packaging strategies for generative AI (GenAI) software offerings, including foundation models as a service, automation workflows, and GenAI applications. It emphasizes the importance of understanding customer value, the economics of offerings, and the competitive landscape to devise pricing models that reflect short- and long-term objectives, thereby enabling technology suppliers to effectively navigate the GenAI market with innovative and intelligent pricing strategies."Technology suppliers will be better equipped to navigate the challenging GenAI market when they have a clearer understanding of the pricing landscape and how to set an innovative and intelligent pricing strategy that does justice to the transformative power of their GenAI software solutions," said Ritu Jyoti, GVP/GM, AI and Data Market Research and Advisory Services, IDC.