European Telco Diversification Beyond Connectivity on the Micro and Small Business Markets

This IDC Market Perspective focuses on European telcos' strategies and propositions to reach and retain SMBs with IT products and services offered beyond connectivity and devices. These IT products and services are packaged as business solutions that range from telecom-adjacent services to a wide set of services geared to help them to act successfully in the Digital Economy. "Telcos' success in the SMB market depends on their ability to add innovative, user-friendly business solutions that improve bandwidth, security, and resilience to increase the agility of these customers," said Daniela Rao, senior research and consulting director, European Telecoms.