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PUBLISHER: IDC | PRODUCT CODE: 1532159

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PUBLISHER: IDC | PRODUCT CODE: 1532159

Benetton Group's Journey Toward a Holistic Approach to Customer Experience

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PAGES: 6 Pages
DELIVERY TIME: 1-2 business days
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This IDC Perspective delves into Benetton Group's transformative journey in customer experience, highlighting its shift toward an omni-channel, seamless interaction model for customers and employees through POS technology harmonization. It underscores the criticality of POS systems in retail for operational efficiency, customer satisfaction, and the integration of digital strategies, including AI and gamified engagement, to enhance in-store experiences. The case study also reflects on the benefits realized, such as improved inventory management and customer relationship management, and outlines future plans for further integration and optimization."Embracing business model innovation with a purpose-driven strategy, Benetton Group redefines its omni-channel retail play with a customer-centric, store-powered strategy, shaping a culture of innovation across geographies," said Ornella Urso, research director, IDC Retail Insights.

Product Code: US50024223

Executive Snapshot

Situation Overview

  • IDC Retail Insight's Case Study Series
    • Why the Benetton Group?
    • A (New) Purpose Shaping the Benetton Group's Retail Strategy
    • From Piloting to Incremental Implementation
    • Achieved Benefits and Lessons Learned
    • Recent Achieved Milestones and Future Plans

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  • Related Research
  • Synopsis
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