Leveraging Channel Partner Talent to Address Broader SMB Requirements

This IDC Market Perspective examines European SMB end-user feedback on the importance of a broader spectrum of business offerings from their print services providers and outlines the actual adoption of these offerings. It addresses how print vendors can support channel partners in addressing new customer requirements."Print vendors have made grandiose plans to build extended services capabilities, particularly IT services. But in the short term, there is a strong opportunity to respond directly to existing customers' requirement for broader business offerings, as highlighted by IDC's 2024 European Print, Imaging, and Document Solutions Survey," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "The competitive landscape is changing, with signs that European print services customers in the SMB market are already engaged with providers that offer solutions for a variety of business needs. Print vendors need to ensure they have channel partner networks ready to take on the challenges and benefits from the SMB market opportunity."