Worldwide and U.S. Customer Experience Services Forecast, 2024-2028

This IDC study provides an analysis of the worldwide customer experience (CX) services market for the 2024-2028 forecast period."Great marketing, sales, and design services are more important than ever to enterprises and public bodies at a time of demographic, political, technological, and social and economic upheaval," said Douglas Hayward, research director, customer experience services at IDC. "But for technology, consulting, design, marketing, advertising, and media services to create maximum value for client organizations, CX suppliers must offer seamless end-to-end service delivered by truly multidisciplinary teams that are laser focused on creating measurable value for their clients. In marketing as in professional services, it's too easy to embrace the newest fad and lose sight of ground-level reality. Great CX services providers take their clients into the future by keeping them focused on business value."