IT Services Market Opportunities for European Print Services Providers: Supporting Customers' Digital Transformation

This IDC Market Perspective includes insights from IDC's 2024 European Imaging, Printing, and Document Solutions Survey, which highlights the importance of extended IT-related services to print services customers and their actual adoption of these broader services portfolios, in addition to the European IT services market outlook from IDC's expert European Services market analysts."The European services market remains stable despite a weak macroeconomic environment and geopolitical uncertainty. The future IT services market remains dynamic, driven by the market appetite for deploying the latest technological advancements in areas such as AI/GenAI automation, cloud services adoption, and advanced cybersecurity solutions," said Milan Kalal, senior research manager, IDC's European Services Group."Not only do print services customers want extended services from their providers, but they are readily adopting IT-related services from those that possess or have more recently attained competence through recruiting, partnership, acquisition, and training," said Jacqui Hendriks, associate research director, IDC European Print Vendor Transformation Strategies. "This further reinforces the IT services opportunity available to print services providers - a means of increasing securing customer share of wallet and securing recurring revenues."