Worldwide Sales Force Productivity and Performance Software Market Shares, 2023: Demand for Seller Adeptness and Efficiency Drives Growth in 2023

This IDC study examines the worldwide sales force productivity and performance software market for the 2023 calendar year. IDC defines sales force productivity and performance software as a set of specialized tools or applications designed to optimize the efficiency, effectiveness, and output of sales teams within an organization. These software solutions typically integrate various features and functionalities aimed at enhancing the performance of sales representatives, streamlining sales processes and, ultimately, increasing revenue generation. Key components include sales intelligence, sales enablement and engagement, revenue operations and intelligence, and sales analytical tools. "The sales force productivity and performance software market surged to $19 billion in 2023 driven by the imperative to adapt to digital buying trends and evolving consumer preferences," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "This growth reflects the industry's response to the increasing demand for innovative tools that enhance customer engagement, streamline sales processes, and boost revenue."