Worldwide and U.S. Employee Experience Software and Services Forecast, 2024-2028

This IDC study provides a sizing of the employee experience software and services markets in 2023 with a 2024-2028 forecast. The EX market is poised for maturing growth over the next five years. EX transformation is framing the evolution of organizational tech stacks and data extensibility to connect business insights across finance, HR, procurement, and operations using core AI modeling frameworks. The impact expansion of EX insights to more than just the remits of HR and front-office management is leading organizations to embrace new concepts in data management and use case prescriptions to guide personalized resource engagement experience and workflow management at work. As personalization takes root, a rising number of companies are realizing digitally enabled productivity gains that are leading them to seek more ways to make data, digital tools, processes, knowledge, and resources more accessible across individual business process execution. Aligning digital delivery to how people actually work and engage across objectives and key results is evolving into a way of life and business execution that is not likely to slow down. "EX is more than an HR problem. Early employee listening insights are driving companies to recognize the performance and productivity benefits of personalizing employee enablement and engagement responses at work. The introduction of core AI data modeling is extending workforce insights into core business process management, helping non-HR leaders orchestrate objectives and key results in the context of what the workforce can execute," says Zachary Chertok, research manager for Employee Experience at IDC. "As the back office takes steps to improve responsive design, front-office engagement models are helping core AI models personalize resource and process delivery in the flow of work for training, enablement, and execution. Over time, personalization aligns continuous employee growth and gradual workforce reconfiguration with the evolving organization."