PUBLISHER: IDC | PRODUCT CODE: 1516966
PUBLISHER: IDC | PRODUCT CODE: 1516966
Japan CX Software/CRM Applications Forecast, 2024-2028
This IDC Market Forecast provides 2023 actual results (based on sales revenue) for the domestic customer experience (CX)-related software/cybersecurity risk management (CRM) application market and market forecasts from 2024 to 2028.Saki Ota, senior market analyst, Software and Services, IDC Japan, says, "For the domestic CX-related software/CRM application market to continue growing, it will be important for IT suppliers to provide generative AI optimized for each use case, update their CX strategies with an eye toward going beyond the standardization of high-quality CX, support the use of customer data across the value chain of corporate activities, and respond to the changes in client companies that come with the spread of digital business."This is the English translation of the IDC #JPJ50707424.
IDC Market Forecast Figure
Executive Summary
- Japan CX IT Market
- Japan CRM Applications Market
Advice for Technology Suppliers
Market Forecast
- Japan CX Software Market Definition
- Japan CX Software Market Revenue Forecast by Segment
- CX Applications Market
- CX Applications Development and Deployment Market
- CX System Infrastructure Software Market
- Japan CRM Applications Market Definition
- Japan CRM Applications Market Revenue Forecast by Functional Market Segment
- Advertising Applications
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Force Productivity and Management Applications
Market Context
- Drivers and Inhibitors
- Drivers
- AI Everywhere - Incorporating GenAI Capabilities into CX-Related Software
- Shift to Business Processes Based on OMO
- Demand for Operational Efficiency and Shift in Revenue Model due to Domestic Population Decline
- Inhibitors
- Cost Optimization Initiatives at User Companies
- Changes in CX Measures due to Declining Consumer Purchasing Power
- Drivers
- Significant Market Developments
- Incorporating GenAI functions into Applications and Employing Them to CX-Related Tasks
- From Integrating Omni-Channel Experiences to Transitioning to Digital Business Driven by Customer Data
- Measures to Improve Work Efficiency and EX in Response to a Declining Working Population
- Changes from Prior Forecast
- Japan CX Software Market
- Japan CRM Applications Market
Market Definition
- Japan CX Software Market
- CRM Applications Market
- Advertising Applications
- Programmatic Advertising Platforms
- Data Platforms
- Advertising Attribution
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Force Productivity and Management Applications
- Advertising Applications
Methodology
Related Research
