AWS Summit 2024, Dubai: Driving Innovation Through the Integration of AI and GenAI into Cloud Services

"AWS's announcements around Amazon Q, Bedrock, and other GenAI programs will accelerate the requirement for cloud infrastructure throughout the Middle East region. By offering advanced AI-powered assistants like Amazon Q and accessible platforms like Bedrock for customized AI solutions, AWS is empowering businesses to embrace cloud computing. As organizations leverage these advancements, IDC anticipates a profound impact on the development of GenAI-native applications, paving the way for intelligent, context-aware solutions tailored to meet the diverse needs of customers in the Middle East and Africa." - Nitesh Rathi, Senior Research Analyst, IDC