European Telcos' Journey to a Sustainable Future

This IDC Market Perspective highlights the growing emphasis on sustainability among European telecommunications companies. Driven by factors such as rising energy costs, stringent regulatory demands, and heightened investor engagement, telcos are increasingly adopting various green initiatives. They are investing in energy-efficient technologies and renewable energy sources to reduce their environmental impact and ensure long-term economic viability. IDC's Sustainability Technology Value Framework provides a valuable tool for telcos, enabling them to measure their efforts in minimizing greenhouse gas emissions and integrating sustainability into their service offerings. As they strive to meet customer demands and regulatory requirements, this framework helps them secure a competitive edge in the industry."Embracing sustainability is not just an ethical choice but a strategic imperative for European telcos to secure a competitive and prosperous future," said Masarra Mohamed, research analyst, IDC.