European Predictive, Advanced, and Visual Analytics Software Vendor Shares, 2024

The terms "data and analytics software" and "predictive, advanced visualization analytics software" are used in this document to ensure clarity and comprehensiveness in describing software functionalities and features. "Data and analytics software" indicates the broad categorization, whereas "predictive, advanced visualization analytics software" specifies particular advanced capabilities within the broader category."The combination of data democratization and GenAI is indeed a powerful force driving the acceleration of the data and analytics market in Europe, as it enhances the accessibility, capability, and overall effectiveness of data analytics across organizations." - Senior Market Analyst Wiktor Markiewicz, IDC EMEA