Building Digital Sovereignty into the Cloud Buyer Conversation

This IDC Market Perspective considers the shifts in cloud buyer conversations that vendors are likely to have around digital sovereignty. It draws upon data leveraged in IDC's quarterly Cloud Pulse Surveys which take the pulse of cloud buyers across Europe, Asia Pacific, North America, and more recently Latin America. "Cloud and service providers now, more than ever, need to be prepared to have conversations around digital sovereignty - even if have not released products and services designed to solve digital sovereignty challenges. Businesses are increasingly concerned about how to protect not only their data but also their assets and how to keep organizations running during times of geopolitical challenges. This makes sovereignty not only a compliance requirement but also - for many - an emotive business response," says Penny Madsen, senior research director, Cloud and Edge Services at IDC.