The Consumer Video Competitive Landscape: Streaming Drives Revenue Growth as Cord-Cutting Continues

This IDC Market Perspective looks at the major trends in the U.S. consumer video competitive landscape as streaming continues to drive traditional pay TV cord-cutting and streaming accounts for video subscription spending growth."Cord-cutting hit a new peak in 2023 as 7 million more households in the United States dropped their traditional pay TV service," said Greg Ireland, research director, Future Consumer Agenda at IDC. "The streaming video market continues to evolve and will drive growth in overall consumer spending on subscription premium video services."