Worldwide Persuasive Content Management Applications Software Forecast, 2024-2028

This IDC study provides a sizing of the worldwide persuasive content management (PCM) applications software market in 2023, historical data, and a five-year forecast through 2028 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Software Forecast, 2023-2027 (IDC #US50776723, June 2023)."The persuasive content management market is expected to grow at a CAGR of 14.5% from 2023 to 2028 achieving $29.7 billion due to enterprise investments in generative AI and developer enhanced customer experiences," said Marci Maddox, research vice president for Digital Experience Strategies at IDC. "Organizations are continuing to invest in ways to attract and engage customers across multiple channels and devices while finding appropriate use cases for generative AI to assist in the content velocity challenge."