Snowflake's Platform Capabilities Accelerate AI Adoption in the Middle East

In January 2024, Snowflake announced that its cloud services will become available on the Google Cloud Platform in Saudi Arabia in the second half of the year. This market note provides a perspective on the positive implications of Snowflake's cloud-native data platform in the region. Additionally, it discusses how the Snowflake platform and AI/generative AI (GenAI) capabilities - which will be delivered through sovereign hyperscaler datacenters - will accelerate the digital innovation and data architecture modernization initiatives of enterprises of various sizes across different vertical markets.