Atlassian Team '24: Beyond the Developer

This IDC Market Note analyzes the announcements at Atlassian Team '24. The Atlassian Team '24 conference, held from April 30 to May 2, 2024, in Las Vegas, Nevada, showcased Atlassian's continued evolution and expansion beyond the company's traditional developer base. The event, which attracted over 4,000 in-person attendees and was live streamed, highlighted the company's strategic pivot toward a more inclusive Atlassian System of Work: a framework designed to enhance distributed work through better alignment, collaboration, and knowledge sharing across various types of teams. This framework is anchored in four core products: Jira, Confluence, Loom, and the newly introduced Rovo, Atlassian's latest AI offering. This document analyzes the announcements and their implications.