European Telcos Explore Super-apps to Get Closer to Consumers and Become Digital Services Providers

This IDC Market Perspective highlights that European telco super-app announcements are oriented toward monetizing their services, accelerating their transition to new operating models, and addressing rapidly changing consumer behavior, thus creating a new role for them in a world reshaped by digital culture in which high-speed connectivity remains at the center."As technology continues to evolve and competition increases, European telcos are working to reinvent their value-creation formulae and reach out to individuals who increasingly embrace a new culture based on mobile digital interactions. By launching super-apps, telco rethink their mobile first-customer engagement, experiment with new business models, and strengthen their positions as digital service providers in the incoming digital immersive competitive scenario," said Daniela Rao, senior research & consulting director, IDC's European Telecoms.