U.S. Smart Earwear Market Shares, 2023: Apple Still in Control

This IDC study discusses the U.S. smart earwear market shares for 2023."Smart earwear continues to be the engine of the wearables market in the United States, and where smart earwear goes, so does the market," says Ramon T. Llamas, research director with IDC's Wearables team. "Normally, a declining market takes away opportunities for growth, but 2023 instead posted a mixed bag, with the larger companies struggling to grow and the smaller ones seizing the chance to improve. But if there is a silver lining to be had, it's that the 2023 decline is much smaller than what we saw in 2022, and 2024 is shaping up to be a rebound year."