U.S. Wearables Market Shares, 2023: Apple Leads While Market Shrinks

This IDC study examines the market shares of major vendors in the U.S. wearables market in 2023."The U.S. wearables market posted its second consecutive year of decline," points out Ramon T. Llamas, research director with IDC's Wearables team. "Part of this comes from following the stellar growth during the COVID-19 pandemic years of 2020 and 2021, but the end of 2022 and the start of 2023 were greatly affected by the continued macroeconomic and inflationary challenges. Still, this did not prevent companies from launching new products in the second half of the year nor did it hold back consumers from getting them. But the end results were not able to overcome the slowdown in the first half of the year."