Worldwide Smartwatch Market Share, 2023: Apple's Market Share Dips Below 50%

This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2023."The worldwide smartwatch market was not immune to the macroeconomic challenges in 2023, and this had different implications across the competitive landscape," says Ramon T. Llamas, research director with IDC's Wearables team. "Companies specializing in more expensive multipurpose smartwatches saw year-over-year declines while those focusing on specific segments like kids and health and fitness saw continued success. The result of this was different from the past year in which the big did not, in fact, get bigger. Instead, growth went to smaller players."