HP Amplify Explores the Convergence of Hybrid Systems and AI Powering the Future of Work with PC, Print, and Workforce Solutions

This IDC Market Perspective looks at HP Inc.'s annual HP Amplify Partner Conference (APC) held March 5-7 in Las Vegas, Nevada. There was over 2,000 attendees with more than 1,500 of them representing HP Inc.'s channel partners from 95 countries. The "United We Win" event theme conveyed an urgency for HP Inc. and its channel partners to build on its established collaboration to win new business together. "HP Inc.'s annual Amplify Partner Conference offered the company's vision for AI to be the next transformational innovation in computing. New AI PCs are forthcoming soon, and HP Inc.'s print solutions offered a glimpse into how AI will be leveraged as well," said Keith Kmetz, IDC's program vice president for Imaging, Printing, and Document Solutions. "Most significantly, HP Inc.'s AI message was powerfully reinforced by an impressive roster of allies, including Microsoft, Intel, NVIDIA, AMD, Qualcomm, and Google."