Channel Partner Business Model Evolution in Sub-Saharan Africa, 2024

This IDC Market Perspective study - one of a series of IT services research program reports on channel-partner-related trends in specific countries across the Middle East, Turkiye, and Africa - takes a detailed look at developments in the channel partner ecosystem in Sub-Saharan Africa. It evaluates current channel partner business models and analyzes the various factors that impact vendors and channel partners in the region. "Channel partner business models in Sub-Saharan Africa have evolved from reseller models to managed service models. This evolution has been driven by the increased adoption of cloud and datacenter services that require a holistic approach to IT service provision. Therefore, collaboration between vendors and channel partners will be critical for jointly addressing customer requirements and increasing revenue." - Research Manager Derrick Chikanga, IT Services, IDC South Africa